Ahead of the summer launch, NOW TV has announced its partnership with digital TV service YouView.
NOW TV, powered by Sky, is a new service that will offer viewers what it describes as ‘easy’ access to UK TV content and some of Sky's most popular programmes.
From launch date, Sky Movies will be available, with further channels being added including sport and entertainment.
In addition to distributing content through YouView, NOW TV intends to also roll out across a range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs.
Simon Creasey, director of NOW TV, commented: “We know there’s growing demand from UK consumers to access high-quality pay TV and internet-connected devices provide an innovative new way to help satisfy that demand. We will launch NOW TV across a wide variety of platforms and devices to make it as easy and convenient for customers to access some of Sky’s best content. We’re excited about distributing our content on YouView and in giving current free-to-air homes a fresh new choice.”