The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

July 4, 2012 | 1 min read

Plenty has launched a new ad campaign featuring brand mascot Juan Sheet demonstrating how the paper towels perform when wet.

Two adverts created by Publicis London have now launched on national television alongside a press campaign. A further ad will launch in August and there will be a Christmas-themed spot in December.

In each of the new ads Juan Sheet is seen in a kitchen studio answering queries from consumers who want to know how the paper towel will perform when tackling mess on various everyday surfaces such as high chairs and kitchen bins.

“Wet-able, wring-able, strong as bull,” Juan Sheet says before ending each spot with the question: “Have you got Plenty wet?” The ads carry the strapline 'One sheet does plenty'.

Joanne Mathers, brand marketing controller for Plenty, said: "In this new campaign, Juan Sheet shows in his incomparable style just how many different ways Plenty can be used when wet to effectively deal with all manner of tasks.”