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By The Drum Team, Editorial

July 4, 2012 | 1 min read

An online video has been released through YouTube featuring makeup tutor Lauren Luke applying concealer to bruisers to her face, as part of a campaign to highlight domestic abuse.

The video, entitled "How To Look Your Best The Morning After,” sees Luke offering a lesson on how to apply concealer to bruises, has been uploaded to her website having been created by BBH London as part of the ‘Don’t Cover it Up’ campaign.

The video includes Luke offering advice on how best to apply makeup to conceal bruises after being pushed against a coffee table, while wearing their hair down, offers a person ‘more coverage’.

The campaign is being highlighted, alongside the video, on the Refuge homepage.

A interview with Luke discussing the campaign has also been posted on the website through YouTube (see below).

Youtube Refuge Domestic Abuse

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

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