Following the sale of the Bell Pottinger business by Chime Public Relations, the groups’ northern England offices, Bell Pottinger North has rebranded to Good Relations North.
The office will remain as part of Chime Communictions, but will now become part of the Good Relations Group.
Chris Warham, managing director of Good Relations North, said that it was ‘business as usual’ despite the rebrand for the agency.
"We are the North of England team within the Good Relations Group. With over 60 consultants in offices across Manchester, Leeds and Liverpool, we are the biggest PR agency in the North of England," he added in a blog post on the agency website.
"Our commitment to client reputations is as resolute as ever. Our skills and creative expertise help companies to engage and win advocacy to achieve trusted relationships. As everybody knows, it is only by forming trusted relationships with customers, staff and stakeholders can companies thrive and achieve success. Trusted and admired brands are the engines of success.
"The new group has been formed to build upon this."
The newly formed group will now include Good Relations North, Good Relations, Corporate Citizenship, Harvard, Insight and inEvidence.