The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

The Amazing Spider-Man Sony Pictures

The Amazing Spider-Man unveils in-banner game on YouTube and Yahoo! takeover

Author

By The Drum Team, Editorial

July 4, 2012 | 2 min read

Sony Pictures has launched an interactive banner to promote the Amazing Spider-Man film, created by DoubleClick Rich Media and Spinnaker.

The banner, which features a game, functions in the YouTube masthead and can be connected with a user’s smartphone.

Users are asked to scan the QR code in the banner to sync their mobile device to their screen and engage with the ‘Shoot ‘em up’ style web-slinging game, where they can post their scores on to social media.

Joshua Heaton-Armstrong of Sony said: “We are looking to deliver maximum impact with our creative to generate buzz around the release The Amazing Spider-Man. The interactivity between mobile and desktop delivers this and allows users to have a Spider-Man experience themselves.”

As well as the YouTube home page masthead placement, there is a home page takeover on Yahoo!, takeovers on Wikia and push-downs on Wikia and GameSpot.

Jon Ruffell, Digital Innovations Director of Spinnaker said: “We’re always looking to push the boundaries of digital innovations for our clients, and the collaboration with DoubleClick Rich Media ensured that our clients were the first to get involved, and see the potential to maximise the awareness of their latest film release. The Amazing Spider-Man was the perfect film for this.”

The Amazing Spider-Man Sony Pictures

Content created with:

Spinnaker London

Spinnaker is a creative marketing agency.

We’re all about the art of conversation. Through human insights and the power of creative thinking we deliver...

Find out more

More from The Amazing Spider-Man

View all

Trending

Industry insights

View all
Add your own content +