Xscape Braehead appoints Smarts for media strategy
Xscape Braehead has appointed PR-led communications agency Smarts to handle its national and regional media strategy.
Colin Reid, marketing manager at Xscape Braehead , said: “We have a big year ahead of us with some really exciting events and campaigns to announce. We feel that the team at Smarts has the experience, enthusiasm and knowledge to help us achieve our objectives.”
The agency will work with the team at Xscape to provide communications support for its events.
Lesley Alexander, managing director of Smarts, added: “We are thrilled to be working with Xscape Braehead. The opportunity to work with such an exciting and driven destination doesn’t come up very often, so naturally we are delighted to have been appointed.”
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