MirriAd appoints Ladbury PR to oversee communications and PR
Digital brand integration firm MirriAd has appointed Ladbury PR to oversee communications and PR following a four-way pitch.
Ladbury PR will represent MirriAd in corporate, trade and consumer PR as MirriAd expands internationally as well as in the UK, following Ofcom’s relaxation of product placement legislation in 2011.
MirriAd chief executive officer, Mark Popkiewicz commented, “We are pleased to be working with Ladbury PR on our new communications drive, following a particularly impressive pitch during which their insight into our business and a proactive approach proved to be a winner.”
Rebecca Ladbury, Ladbury PR founder and senior partner, has said that digital brand integration opens up “new opportunities for broadcasters” and has “an exciting future around the globe."
She added, “MirriAd’s constantly developing technology will ensure that it remains at the vanguard of the high growth brand integration industry.”
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