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Wall Street journal to be rebranded as WSJ

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By John Glenday, Reporter

July 2, 2012 | 1 min read

Rupert Murdoch is to rebrand the Wall Street Journal as WSJ as the media mogul attempts to put the financial title at “the centre” of his new publishing company.

The WSJ currently boasts 1.3m paid digital subscribers and its digital network includes brands such as Digital Network includes WSJ.com, Barrons.com, SmartMoney.com, MarketWatch.com, AllThingD.com, and WSJ Live.

Together these outlets have 56m unique visitors per month.

Murdoch has indicated that his new publishing company will be debt free and that he will remove himself from an executive position at the new firm.

Murdoch said: “There are only so many hours in the day. I will be a pretty active chairman, I'm sure. I think it would be difficult [for] public perception to name myself as chief executive of both companies.”

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