Sindy doll set for 50th anniversary relaunch
Sindy, the plastic Barbie rival, is to be relaunched in celebration of her 50th anniversary by Pedigree Toys.
The new look doll will retain the familiar big blue eyes but will have added eyelash extensions, purple hair and leg warmers.
Launched as a “girl next door” alternative to the American glamour of Barbie, Sindy has struggled for sales in recent years, particularly with the demise of Woolworths – which held the exclusive license to sell the dolls.
Pedigree chief executive Jerry Reynolds said: “Increasingly retailers, especially large international retailers, are looking to have their own exclusive licences. Woolworths led in that area.
“So long as Sindy (and Barbie) seem relevant and keep up with changing tastes and fashions, there is no reason to assume she won't be around for another 50 years.”
Each Sindy doll will retail for £15.