P&O Cruises mark 175th Anniversary with social media apps created by Headstream
Specialist social agency Headstream has created two social media applications to celebrate the 175th Anniversary of P&O Cruises. The applications will allow fans on ship, on shore and at home take part in the company’s grand celebrations.
‘P&O Cruises Postcard Memories’ has been created for the long standing P&O Cruises community. Fans can upload their cruise ship memories to a dedicated timeline, which anyone can browse filtering the postcards by ship and by year.
‘P&O Cruises Photo Mosaic’ is aimed at a broader audience inviting people to upload a picture of themselves to become part of the anniversary photo mosaic, allowing people who’ve not yet travelled with P&O become part of the celebrations.
Claire Hazle, head of digital marketing at P&O, commented, “Celebrating 175 years of heritage is as special for them as it is for us. The team at Headstream has created something that really celebrates this community feeling and allows our fans across the world to get involved in the celebrations.”
Tomorrow sees P&O Cruises celebrate this milestone with ‘The Grand Event’ - all seven ships in the P&O Cruises fleet will set sail from the home port of Southampton for the first time. Headstream has also built a social media dashboard to sit on the dedicated 175th Anniversary website, this will pull together all mentions of #GrandEvent from Twitter, Facebook and Instagram and show them in real time.
Hazle believes that engaging people “through social as well as traditional channels is vital” for the company, she added, “It is a key part of our marketing and customer engagement activity, helping us to increase brand awareness and build valuable relationships with our current and future customers.”