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Innocent Drinks London 2012 Olympics

innocent launches Olympic #tweetforaseat campaign

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By The Drum Team | Editorial

July 2, 2012 | 1 min read

innocent, the official smoothie and juice of the Olympics, has today launched a ‘tweet for a seat’ campaign on Twitter, offering followers chances to win seats to different events every day for the next two weeks.

Starting today with diving, with tickets for cycling, wrestling, football and gymnastics amongst those up for grabs, fans are asked to tweet innocent (@innocentdrinks) saying who they would take with them and why, using the #tweetforaseat hashtag.

Every morning, the brand will look back at the tweets from the previous day and pick its favourite, based on ‘originality, creativity and making us laugh a bit’.

Rich Duff-Tytler, head of digital communications at innocent, said: “Twitter is a hugely important way for us to chat to and reward our customers directly, and in the past we have used it as a really popular competition mechanic with our ‘tweet and eat’ campaign.”

Innocent Drinks London 2012 Olympics

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