The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Aurasma EDF

EDF launch augmented reality app for Olympics Pavilion project

Author

By Jennifer Faull, Deputy Editor

July 2, 2012 | 2 min read

EDF, partner of London 2012, has launched a new augmented reality app which can be used at ‘the magic of electricity’ project in its pavilion inside the Olympic park.

EDF have worked with world leading augmented reality platform Aurasma, to develop the app which has allowed visitors to the pavilion to take pictures of themselves next to a virtual Victoria Pendleton, the British cycling champion, or French swimming champion, Yannick Agnel. The augmented reality app can be downloaded onto smart phones or tablet computers where, alongside the souvenir pictures, users can see the EDF research and development of marine turbines.

'The magic of electricity' project was initiated to educate visitors on sustainably energy and from the pavilion, next the the main stadium, the public can try powering thousands of LED lights which form part of a dynamic light installation by using hand pedals or by dancing on a special dance floor.

Gareth Wynn, EDF’s director for London 2012, has said: “ We want visitors to the EDF pavilion to be entertained but also to understand a bit more about the remarkable engineering, organisation and creativity that means for so many of us electricity is always there when we need it.”

Hubert Blanquefort, director, responsible for the EDF pavilion project added; “The EDF pavilion is intended to be a real visitor attraction that will entertain, inform and inspire people. We have designed the building to be modern and sustainable and throughout the experience we have tried to make the best use of up to date, energy efficient technology.”

Aurasma EDF

More from Aurasma

View all

Trending

Industry insights

View all
Add your own content +