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By The Drum Team, Editorial

July 2, 2012 | 1 min read

JML proved the comfort of its seamless and hookless Belvia Bra in a PR stunt last week, when 36D skydiving coach Laura Muller jumped out a plane wearing it.

Wearing the bra and casual trousers, Muller fell more than 15,000 feet from the plane to help test its comfort levels, reaching speeds of 150 mph.

She said: "I was approached by JML to do the jump and I thought I would give it a try -- anything for a giggle. If a bra can stay comfortable at 150 mph, then it can certainly withstand a night out partying."

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