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b1 rebrands to Superdream

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By Jennifer Faull, Deputy Editor

July 2, 2012 | 1 min read

Midlands based creative agency, b1, has announced its rebranding to become Superdream.

Creative director Richard Preedy has explained that the new brand better communicates the company’s mission to set new standards in creative work and service, with a view to reflecting its status as one of the fastest growing creative agencies in the region.

He has further commented that: "b1 was set up in 1981, and working with more and more big brands in the US, Europe and the UK has meant that we’ve developed our business at a time when others are contracting - we have quite simply outgrown our original brand. The new brand conveys our values and beliefs perfectly. Superdream defines exactly what our clients around the world can expect from us, and we are very excited about the future for our business."

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