Strongbow is set to launch a new national outdoor advertising on 9 July, created by St Luke’s and with media buying handled by MediaVest.
The tactical campaign will consider of 48 sheet posters and Underground cross-track 48 sheets in London, and will use the ‘earn it’ message.
The creative features a pint of Strongbow alongside black and white photographic images of a football pitch and music concert, where athletes and performers would rise to a challenge.
Lucy Henderson, brand manager for Strongbow, said: “The sites will help to build on the success of the reward theme of our TV campaign, providing us with the reach to create maximum standout and raise awareness of the Strongbow ‘Earn It’ and refreshment messages over the summer months.
“The roadside 48 - sheet sites which will be in both backlit and digital formats, have been specifically selected to add a premium element to the campaign, and to increase awareness amongst a more premium 18-34 year old male audience.”
The ad features the new Strongbow logo, unveiled earlier this month by Bulletproof.