The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

June 29, 2012 | 1 min read

Sky is set to unveil its summer campaign, created by WCRS, tonight, with the aim of getting households to upgrade to Sky Movies.

The two 30 second ads, entitled ‘Summer Lament’ and ‘I Love Your House’, feature talking popcorn voiced by Stephen Mangan, Darran Boyd and Katherine Parkinson.

The adverts, directed by Big Red Button, look to promote Sky Movies as a hub of entertainment for children and adults during the unpredictable summer weather.

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WCRS

WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The resulting talent base...

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