Roberts Bakery launches its Summer of Fun campaign celebrating their 125th Anniversary. The campaign, which kicks off on July 2, aims to reward Roberts Bakery’s loyal customers and engage with them via a competition on their newly-launched Facebook page.
The campaign, created by The Raft a recently acquired part of the Cirrus Group, has worked in partnership with Roberts Bakery for a number of years on a range of successful marketing communications activity. The Roberts Summer of Fun aims to encourage families to spend time together outdoors and is grounded in the company’s family values.
Over the competition period Roberts Bakery is giving away 125 prizes over ten weeks, including a 4* Neilson Family Beachclub holiday, 100 of these prizes can be won by finding tickets in selected Roberts loaves, the other 25 will be won over Facebook. In addition there are also 30,000 smaller prizes, such as money off vouchers, hidden in Roberts loves.
Mike Braddock, managing director at Roberts Bakery explained the company wanted to do something “new and exciting” to celebrate the achievement of reaching 125 years in the business.
He added, “It was important that the celebrations gave back to our customers, and by launching the new Facebook Page we are able to communicate with potential new customers as well as our existing, loyal customer base.”
Managing director of The Raft, Carol Smith, commented, “Roberts Bakery is a hugely successful company which has retained the unique values of a family-owned business.
“We have a long and successful partnership of working together and it is exciting to build on these values together to engage with the company’s customer base in new and exciting ways.”