M&M’s characters will feature within the Digital Cinema Media’s (DCM) sponsorship of its movie interview show From The Red Carpet, for another year following the renewal of the original contract.
The year-long extension will see the Mars’ owned brand sponsor the programme until 2013, having initially signed a deal to do so last April.
Alongside M&Ms characters, Red and Yellow, a new presenter, Craig Stevens, will also feature, with the first programme presenting interviews with the cast of The Amazing Spider-Man.
Abbey Voce, group head at DCM, said: “With Mars renewing its association with FTRC for a further year, we are looking forward to growing our relationship with Mars and MyMovies. Cinema is the ideal fit to reach M&M’S core audience and the new look of the show will definitely increase its appeal.”