Zappar unveils AR t-shirt range with Asda

Zapper has unveiled a range of augmented reality t-shirts in ASDA's George range, which can be activated when a consumer points their iPhone or Android at it.

The range of seven t-shirts aims to ‘bridge the gap between the physical and the digital’.

Caspar Thykier, managing director for Zappar, said: “By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand.”

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff