28 June 2012 - 8:12am | posted by | 0 comments

Oreo Gay Pride rainbow filling provokes Facebook backlash

Oreo Gay Pride rainbow filling provokes Facebook backlashOreo Gay Pride rainbow filling provokes Facebook backlash

Oreo, the cookie brand, is at the centre of a social media storm after publicly backing the gay pride movement by posting an image of their tasty snack complete with a rainbow coloured filling.

Posted on the official Oreo Twitter feed with the strapline ‘Celebrate your pride for love” the biscuit drew near unanimous praise.

However Facebook proved to be a very different kettle of fish with Oreo’s 26.9m followers split down the middle where for every fan who gave the thumbs up another registered their distaste.

Responding to the stushie a Kraft UK spokesperson told the Huffington Post: “A Kraft spokesman told Huffington Post UK: "In recognition of Pride Month, Oreo created an ad depicting the rainbow flag with different colors of Oreo crème. We are excited to illustrate what is making history today in a fun and playful way.

"As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values."

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