Mall-to-Mobile digital product launched by Bray Leino
Bray Leino’s destination marketing team has launched Mall-to-Mobile, a digital service for retailers to share promotions, news and local interest information with consumers using a dedicated mobile website, as well as via social media channels.
The shopping centre service gathers information on every retailer to showcase their offer and shares it with customers, with Bray Leino’s brand ambassadors visiting every store within the centre to capture content.
Simon Baldwin, head of Bray Leino Destination, said: : "It is complex in its design but very simple in its delivery and use – and that has been the trick, to create something that meets so many requirements whilst maintaining a focus to ensure Mall-to–Mobile benefits those for whom it is designed – shoppers and retailers.
"We photograph all kinds of things – from new products to sale items, offers to items that just really catch our team's eye. Our staff then upload the information via our CentrePerks app, feeding it to members of our own PR team who write the content so that it is relevant and engaging for shoppers and visitors in that given location. Those messages are then issued online - via both desktop and mobile web sites as well as through the centre's own Facebook and Twitter feeds - to ensure maximum reach.
"We track dozens of client websites to monitor online traffic. Mobile access is growing rapidly and is definitely the way to go as more and more customers are using mobile to find online information. It also provides free and open access to customers when they are out and about - with no issues of compatibility and no requirement to download apps."
So far, a dozen shopping centres have signed up.
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Bray Leino
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