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Gratterpalm launches sister agency ShopFront, headed by Savvy Marketing’s ex-planning director

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By The Drum Team, Editorial

June 28, 2012 | 1 min read

Chris McCash, formerly planning director at Savvy Marketing, is heading new shopper agency ShopFront.

A sister agency to Gratterpalm, ShopFront will aim to provide strategic insight into shopper thinking, as well as to develop and implement targeted marketing messages for fast moving consumer brands.

McCash, who founded the agency, said: “Within minutes of identifying a need we jump into shopping mode, this means that very few of us could now be referred to as ‘consumers’. We are now constant shoppers, who demand an immediate solution to meet our needs. I enjoy helping brands to understand how this new retail landscape affects them, and will build on Gratterpalm’s continuing success by driving ShopFront to become the agency of choice for FMCG brands.”

The agency has been appointed by Arla Foods to deliver shopper marketing for their Lactofree brand.

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