A UK advertising campaign for promote Renault’s Dacia launch will include the strapline ‘You do the maths’.
The campaign, from Publicis UK’s ‘Team Renault’ will include press, trade press and local radio activity, in a bid to introduce the public to the Dacia brand and the Dacia Duster SUV range.
The car will be available to buy for the first time in the UK from next January, having proven popular in Europe, with 127 Dacia Retailers having been appointed to sell the model.
Press activity will run across single and consecutive pages, with the first setting out the brand manifesto for the Dacia and introducing the ethos of its manufacturing, with ‘function over frivolity’.
Further activity will roll out closer to the car going on sale in January 2013.