The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

June 28, 2012 | 1 min read

Fashion retailer Blue Inc has unveiled a national digital marketing campaign with Uniform, inviting members of the public to create their own t-shirt design.

Fans are asked to upload their designs and slogans to a specially designed website where they are ‘rated’ using a star system, with the winner seeing their design sold in Blue Inc stores nationwide.

The winner will also go to Turkey to see the t-shirt being made.

Vix Uren, client services manager of Uniform, said: “We’re calling on all those aspiring designers and funny guys and girls to design the coolest T-shirts, or the edgiest slogans.

“With the Euros and the festival season kicking off it’s a great time to encourage people to express themselves and show their allegiances.

“Blue Inc are well known for their risqué t-shirt slogans so we’re looking forward to seeing what our fans on Facebook and Twitter can come up with.”

Blue Inc

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