Following on from the launch of the Chengdu Panda Taxi’s earlier this month in London, today (Wednesday 4 July) sees the international launch of Panda Awareness Week (PAW) the next step in a three month campaign to promote the plight of giant pandas.
In a launch like no other 108 costumed pandas have performed a tai-chi inspired dance in Trafalgar Square as well as taken over the London Underground, visit London’s landmarks and host a ‘Panda Party’ in Covent Garden. The pandas also joined TV conservationist Nigel Marven visiting primary schools across London to excite and educate children about the importance of saving the giant panda.
London was chosen to launch Panda Awareness Week as the world’s attention shifts to the city ahead of the 2012 Olympics. Highlighting the work of the Chengdu Panda Base, the 108 pandas represent the number of pandas currently living at the world-renowned breeding and research base.