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StumbleUpon enters UK market

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By The Drum Team, Editorial

June 27, 2012 | 2 min read

StumbleUpon is launching its content discovery engine to the UK market, with the aim of providing entertaining and informative content fitting users’ interests, the company has revealed.

According to its statement, the service, which launches today, will be supplemented by iPhone and Android apps.

StumbleUpon has partnered with UK businesses such as Hearst UK - publisher of Elle and Cosmopolitan; IPC Media - publisher of Marie Claire, NME and goodtoknow; TheWeek.co.uk; and Spotify.

Marc Leibowitz, vice president of worldwide business development at StumbleUpon, said: “We think the premise of StumbleUpon -- to connect users with the relevant material on the Internet -- has universal appeal, and we are therefore excited to officially bring our brand of serendipitous discovery to the UK market.

“In order to ensure that material found on our engine is relevant to the UK customer we have partnered with UK centric businesses to bring the most recent information to our customers and we look forward to expanding this portfolio in the near future.”

The site will keep its .com address, but will pick up your browser location to localise information.

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