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London 2012 Olympics

Olympic Rings revealed on Tower Bridge with innovision to mark one month until the Games

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By The Drum Team, Editorial

June 27, 2012 | 1 min read

Olympic Rings 25 metres wide and 11.5 metres tall have been lowered in place onto the Tower Bridge today, in order to mark the one month countdown to the Olympics, with a light show to take place tonight.

The creation and installation of the three tonne Rings was handled by event and brand experience agency innovision.

The Mayor of London, Boris Johnson, said: “Glorious Tower Bridge is recognised the world over and, adorned with the famous Olympic Rings, is the perfect choice to showcase what London has to offer this summer. With just a month to go, we are making our final preparations and want to ensure each and every person in the capital gets a flavour of the celebrations and feels part of the Games.

“Our fantastic – and free – cultural festival will be springing up in every London borough, with more surprises over coming weeks so prepare to be delighted, wherever you are in the capital.”

Giant Paralympic Agitos will replace the Rings on Tower Bridge for the London 2012 Paralympic Games.

London 2012 Olympics

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