National Rail Enquiries launches social media campaign in aid of Railway Children charity
National Rail Enquiries has launched a social media campaign as it looks to raise £10,000 for the Railway Children charity.
From 14-15 July, a team of seven will take on the 24 Peaks Challenge in which they will scale 24 peaks above 2,400ft in the Lake District in 24 hours.
For the first time National Rail Enquiries will use its website, which it says receives more than 1.5m visits each weekday, and its Twitter and Facebook channels to actively raise funds from the general public.
The company's board has vowed to match the first £5,000 donated by the public.
The campaign asks the social media community to Join NRE’s social challenge’ by donating £1 to Railway Children, either through the team’s online fundraising page or by text message using their mobile phone.
“With more than 140,000 followers across all our Twitter and Facebook accounts, we hope to harness the power of social media to raise awareness about the great work Railway Children does and to raise some much needed funds," said Chris Scoggins, chief executive of National Rail Enquiries.
"The great thing about a social media community is that if everyone gives a little, together we really can change a lot."