27 June 2012 - 10:54am | posted by Staff Writer | 0 comments

Manchester focus: Can the city’s talent pool support the rate of digital growth?

As part of The Drum’s series of reports on the marketing and media scene in Manchester we speak to a number of industry insiders operating in the space to gain an insight into the key issues surrounding the city emerging as a media capital. Here, we're asking: ‘is there enough talent being produced in the city to support the rapid rate of digital growth?’

University of Salford's School of Media, Music and Performance, based

With start-ups and agency expansions across the creative industries, and the arrival of the BBC at MediaCity, here we ask if there is enough talent being produced in Manchester to support the rate of digital growth. Individuals from magneticNorth, The Sharp Project and MIDAS give us their views on the issue and provide insight into the initiatives in place to support and grow digital talent.
Lou Cordwell, founder and CEO, magneticNorth thinks that the question of talent in the city “is the big issue for the next two years,” saying: “there is absolutely a temporary shortfall in talent at the moment, which could potentially inhibit digital growth in the region.”

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