Avis Budget EMEA appoints Maxymiser for multivariate testing strategy
Car rental company Avis Budget EMEA has appointed Maxymiser as its online customer experience optimisation partner.
Maxymiser will work with Avis to optimise the reservations process across its EMEA websites to increase the number of bookings, improve the overall experience and enhance customer retention.
Ben Stephenson, eChannel development manager at Avis Budget EMEA, said: “It is hard to truly understand the customer’s perspective and take an objective view on the experience delivered by the Avis site. By working with Maxymiser we can become a truly customer experience-focused company, constantly listening to our customers through their actions in real time and making changes based on the way they behave on our site.
“Maxymiser specialises in online customer experience optimisation and has considerable experience working with brands in the travel and leisure sector. It was clear from speaking directly to Maxymiser customers that the company could provide the expertise, solutions, strategic planning and services that we need to make online customer experience optimisation central to the Avis website.”