Wunderman appoints Mel Cruickshank as president of UK operations
Wunderman has announced the appointment of Mel Cruickshank as president of the digital and CRM agency’s UK operations, replacing Brendan Tansey.
Joining from LIDA, part of M&C Saatchi, where she was CEO since 2009, Cruickshank will also serve as a member of the Wunderman Leadership Board when she officially joins later this year.
Wunderman managing director, Martin Conneen, will take on additional responsibilities for managing UK operations until she begins her role.
Daniel Morel, Wunderman chairman and CEO, said: “Mel’s in-depth knowledge of digital marketing is what clients look for; in a world that is always on, they want to know what works in social, what levers to pull in mobile, and what business outcomes will result.
“Based on Mel’s career track record, she knows. That, combined with an entrepreneurial leadership style and a keen appreciation for how insights drive the creative process, makes her the right leader for our UK operation.”
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