WPP CEO Sir Martin Sorrell talks AKQA acquisition, economic outlook and WPP winning at Cannes

Speaking from the Cannes Festival of Creative, Sir Martin Sorrell talks to The Drum about what he believes the festival still means for the advertising industry, and also shares his thoughts on WPP winning the Holding Company of the Year award, acquiring digital agency AKQA and what that means to the company, while also offering his foresight into the economic outlook as a result of the crisis taking place within the Eurozone.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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