Infographic: The public appetite for the UEFA Euro 2012 and the Olympic and Paralympic Games
Havas Sports & Entertainment has unveiled an infographic looking at the public’s appetite for the UEFA Euro 2012 and the Olympic and Paralympic Games in various European countries.
Lucien Boyer, global president and CEO of Havas Sports & Entertainment, said: “The key outtake from this research is that despite the difficult economic conditions people are prioritizing spending on sport as its popularity remains sky high. To capitalize on this trend our aim is to help brands develop integrated campaigns at both a global and local level, in PR, social media and experiential activity backed by cutting-edge research.
“Our experience working with six Euro 2012 partners (adidas, Hyundai, KIA, Castrol, The Coca-Cola Company, and Orange) particularly with the strong involvement of Havas Sports & Entertainment Poland, as well as more than 10 London 2012 sponsors, demonstrates that the most effective campaigns will tap into the excitement and passion of the sports event and create added-value experiences that encourage consumer interaction and a deeper engagement with the sponsorship.”
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Havas
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
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