Drinkaware appoints TH_NK for digital revamp

Digital agency TH_NK has been appointed by alcohol charity Drinkaware to refresh its digital strategy, web design and build.

TH_NK will work closely with Drinkaware to relaunch its website later this year to support the charity’s role as the ‘go to’ place for information on alcohol.

The website, originally launched in 2007, received 2.87 million visitors in 2011 alone and has recently launched a mobile version. Working alongside TH_NK Drinkaware hope to consolidate its information across all platforms and deliver a seamless experience on mobile, tablet and PC.

Speaking of the appointment, Chris Sorek, chief executive of Drinkaware said, “TH_NK really stood out to us because of the emphasis they place on helping consumers make long-term healthy lifestyle choices – something that is at the heart of what Drinkaware does.

“We look forward to working with TH_NK to give visitors more effective and tailored support when and where they need it.”

TH_NK’s revamp of the website will provide personalised content to users depending on their motivations for visiting -whether they want to cut down or just get the facts- delivering a richer experience for all.

Tarek Nseir, CEO, TH_NK, added, “For us, it’s a great opportunity to use data and behavioural analysis to deliver a powerful digital change agent.

“There’s also an ambitious roadmap set out for our work that will allow Drinkaware to ultimately consolidate all their activity into a unified, digital service across every screen.”