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Corporation Pop appoints former senior BBC executive as development director

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By The Drum, Editorial

June 25, 2012 | 2 min read

Corporation Pop has appointed former BBC executive producer of multiplatform productions, Mario Dubois, as their development director.

His new role at Corporation Pop will see him help develop the company’s four screen strategy and build on their portfolio of digital solutions for the broadcast sector.

Dom Raban, managing director at Corporation Pop said, “We’re very excited about the addition of Mario to our team. He brings a wealth of knowledge and experience which will help us to exploit the expertise we already have…He will also be pivotal in helping us develop and sell new multiplatform content propositions.”

Most recently, Dubois was responsible for the advent of two BBC talent initiatives in the North of England. @North which engaged with digital indies and the ‘Jesting’ programme which provided a way into the BBC for comedians and writers.

Whilst at the BBC Dubois also claimed responsibility for a number of award-winning multiplatform brands such as Dragons’ Den and The Chelsea Flower Show and prior to his appointment at the BBC he worked for several years as a television executive working on entertainment, youth and arts output for Channel 4 and Comedy Central. He was also part of the founding team at The Late Show.

Speaking of his new role, Dubois added, “I’m looking forward to working with Corporation Pop, they are an exceptional team with great ideas and a passion for what they do as well as pride in the quality they deliver.

"Between us I know we’ll be able to develop new ideas which appeal to and inspire audiences and show our ability to innovate.”

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