Cannes Lions: Grand Prix Winners - Lynx, VisitSweden, Nike+, Canal+, Benetton, Mercedes-Benz, Coca-Cola
Grand Prix winners at the Cannes Lions Festival of Creativity 2012.
Creative Review:
Grand Prix for Branded Content and Entertainment Lions and Grand Prix for Film Lions
US agency Creative Artists Agency, Los Angeles for Cultivate Campaign for Chipotle.
Grand Prix for Creative Effectiveness Lions
BBH London wins for its Axe ‘Excite’, ‘Returning to universal truths to create global hits’ for Unilever.
Grand Prix for Cyber Lions and Grand Prix for Titanium and Integrated Lions
US agency R/GA New York USA for its Nike+ Fuelband.
Grand Prix for Design Lions
Serviceplan Munich, Germany for its The Solar Annual Report 2011 for Austria Solar.
Grand Prix for Direct Lions and Grand Prix for Promo and Activities Lions
US agency Crispin Porter and Bogusky took the Grand Prix in both categories for their campaign ‘small business gets an official day’ created for American Express.
Grand Prix for Radio Lions
Talent Sao Paulo, Brazil won for its ‘Repellent Radio’ campaign for Go Outside Magazine.
Grand Prix for Mobile Lions
Grow Interactive/Johannes Leonardo New York for its Google campaign, ‘Hilltop Re-Imagined’.
Grand Prix for PR Lions
JWT San Juan for its ‘The Most Popular Song’ campaign for Banco Popular De Puerto Rico Bank.
Grand Prix for Film Craft Lions
BETC Paris, France for its Bear, Canal + campaign.
Grand Prix For Good
Droga5 New York, USA for its Help I Want To Save a Life, Help Remedies, Bandages campaign.
Grand Prix for Cyber Lions
Volontaire and its Curators of Sweden campaign for the Swedish Institute/Visit Sweden.
Grand Prix for Press Lions
‘Unhate’ the campaign for United Colors of Benetton Apparel by Fabrica Treviso Italy was awarded the Press Lion Grand Prix.
Grand Prix for Outdoor Lions
Ogilvy Shanghai China for its Coca-Cola campaign ‘cokehands’.
Grand Prix for Outdoor Lions
Jung von Matt, Hamburg Germany, for its ‘The Invisible Drive’ advert for Mercedes Benz, B-Class.
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Comments
comments
The Curators of Sweden campaign is fascinating. It raises all kinds of questions about transparency and censorship in social media campaigns; by adopting a hands-off, warts-and-all strategy, Visit Sweden seems to have come out as a winner in more ways than one. There's a great article about the campaign here: http://bit.ly/LcD7k7
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