Online gambling firm Betfred.com has signed a deal with mobile agency InfoMedia as it aims to deliver integrated gaming and betting services through Orange and T-Mobile.
The deal will see BetFred work alongside InfoMedia to integrate odds from the bookmaker across applicable services that will cover sports such as football, racing, tennis and Formula One, across mobile services such as bingo, gaming and casino.
Social activity will also take place to promote the Betfred Twitter feed, as will competition and promotions and banner inventory.
An interactive football predictor and race-card will also be developed to offer odds, news and predications to IOs and Android enabled mobile handsets.
Chris Sheffield, managing director of Bedfred.com, commented: “This is a ground-breaking deal for the mobile industry and a very exciting evolution for Betfred.com. More customers will be able to access and enjoy our betting platform. We pride ourselves on giving the best value and unique bonuses which will now be available to the millions of customers available via InfoMedia’s approved operator channels such as Orange and T-Mobile.”
Managing that relationships will be InfoMedia, who’s CEO Michael Tomlins, commented: “Given the sports and editorial pedigree we have developed, adding the betting facilities under a strong brand like Betfred makes solid commercial sense. We will handle not only the customer-facing issues such as SMS communication and inserting the odds for given sports event or news story, but also the back end customer relationship management.
“This is typical of the kind of proactive, fully integrated deal we are now brokering, adding tangible, incremental value to carriers, media companies and value added service providers alike. We have a strong track record in delivering the technical integrations these services require, and a reputation with leading sports and editorial content brands and the mobile networks," he added.