Cannes Lions: Nike+ Fuel Band wins Titanium Grand Prix as Dan Wieden honoured
Nike + Fuelband from R/GA New York has won the Titanium Grand Prix at Cannes Lions 2012 as Dan Wieden picked up the Lion of St Mark award.
The award was given to the Nike+ campaign by a jury overseen by Rob Reilly, Worldwide chief creative officer of Crispin Porter + Bogusky, although an Integrated Grand Prix was not awarded.
The Film Grand Prix was awarded to Creative Artists Agency Los Angeles for 'Back to the Start' for Chipotle and the Grand Prix for Good was handed to Droga5 New York for ‘Help I Want to Save a Life’ for Help Remedies.
Artists Agency Los Angeles took the first Branded Content & Entertainment Grand Prix for 'Cultivate Campaign' for Chipotle, while the Film Craft Lions award was given to BETC Paris for its entry 'Bear' for Canal +.
received 1721 entries, an increase of 30% compared to 2011. Espen Horn, Executive Producer at Motion Blur, took the helm of the Film Craft jury who shortlisted 131 entries and awarded 10 Gold, 14 Silver and 31 Bronze Lions. BETC Paris were presented with the Film Craft Grand Prix for its entry 'Bear' for Canal +.
Meanwhile, Dan Wieden, co-founder of Wieden & Kennedy received a standing ovation as he was presented with Lion of St. Mark trophy for his contribution to creative communications.