Unique unveils new logo and identity with Red C
Chromosome disorder charity Unique has unveiled a new logo and identity, created by Red C.
The agency, which worked on a pro-bono basis, introduced the strapline ‘Understanding Chromosome Disorders’ and created a contemporary logo based on the structure of a double helix.
Sophie Sainty, chair of Unique, said “We were honoured to be chosen by Red C in the first place and then when they came up with the double helix design we knew immediately that they had understood what we were about and delivered on our brief.
“The reaction of our members has been overwhelmingly positive, calling it ‘brilliant,’ ‘fantastic,’ and ‘perfect.’ The redesign has energized our entire staff and brought our brand up-to-date.”
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