The Mill brings Lexus RX 450 campaign to life
Lexus’ new advertisement for the Lexus RX 450 has been created by The Mill, CHI and HLA’s Simon Ratigan.
The campaign aims to show how the Lexus has evolved into a new class of vehicle in just under a minute. The advert shows a single journey of the Lexus RX 450 through differing locations and terrains demonstrating how progress never stops.
In order to capture the range of city backdrops, outdoor terrains, landscapes and climates The Mill worked closely with HLA’s Simon Ratigan. Their 2D leads Adam Grint and Gaz Brannan worked alongside 3D Leads, Mike Chapman and Sid Odedra to create this evolving ‘ride’.
Colourists Seamus O'Kane and Mick Vincent added the final touches.