A taster of what's in our latest issue out Friday 22nd June 2012.
Made in Manchester – special feature
The Drum’s Manchester focus looks at how the city has become a hub for the creative industries, with Weber Shandwick MD Jo Leah explaining how Manchester is a byword for creativity; digital experts discussing the possibility of the city becoming a global tech city; and some of the leading agencies in the Manchester showcasing their work and giving us a feel of the general mood in the ‘second city’ of creativity. We speak to some of the most influential people of the Manchester creative marketing scene asking the following questions:
- What does Manchester offer agencies and clients?
- General mood among the marketing and media scene in Manchester?
- Is there a sense of big agency dominance or are smaller agencies leading the way?
- With the demise of bodies such as NWDA, Design initiative and Vision + Media, who is taking the lead to promote growth in Manchester?
- What is the impact of MediaCity and the BBC on the city and the industry?
- How is the marketing and media scene going to develop over the next 5-10 years?
How social media is changing journalism
Three winning case studies from the Online Media Awards demonstrate the impact of social media on journalism, highlighting the role of citizen journalism and crowdsourcing.
Time to change: New York Times interview
The Drum catches up with New York Times chief information officer Marc Frons to discuss how the publication is managing its digital aspirations.
Online Media Awards – cover story
In the wake of the Online Media Awards, we publish the case study for the Guardian, which picked up the Grand Prix at the Awards. We also publish the results and the judges reveal their thoughts on the winners.
To pay or not to pay?Noel Young, chairman of the Online Media Awards judging panel, explores the ultimate question for online newspapers – whether or not to introduce a paywall.
AgendaAdvertising and Social Media- Advertising to increase 6.4% annually until 2016
- 26% of Brits complain more via social media
- Twitter notches up 400 million tweets a day
Digital and Mobile- Mobile ad market worth £3.8bn
- £10k charity website winner announced
- Wunderman CEO on digital transformation
Public Relations- Agencies : Here’s how not to do your public relations
- Lord Bell tells of “ relief” as Bell Pottinger MBO wins shareholder approval
The Works: the latest creative campaignsIn this issue we look at some of the latest creative work, including:
- London based agency Bulletproof’s new brand identity and packaging work for Strongbow
- Accept & Proceed’s iPhone screensavers for each country in Euro 2012
- French ad agency Leg’s humorous Olympic campaign for Eurostar
- Mash Creative’s flyer design for the Design Museum
And more…
People newsA look at who has moved where in the marketing and media industries, both client-side and agency
The magazine regularly includes:In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends
