To support the launch of its Mexicano range, Domino’s Pizza has turned to social media and mobile users.
Through a special Facebook prelaunch of the new range, fans will be able to order a large Mexicano pizza before they go on general sale on June 25, along with £5 off the usual pizza price.
Augmented reality app, Blippar has also been used to support the marketing activities. Through blipping the logo on a Domino’s menu with a smartphone, users can access a Mexican-themed augmented reality game as well as downloading the domino’s ordering app and becoming a Facebook fan.
Simon Wallis, sales and marketing director of Domino’s Pizza, has said: “We’re always looking for fun, new ways to bring our latest campaigns to life in true Domino’s style. The Facebook prelaunch and Facebook Offer deal will give pizza lovers a great reason to get their teeth into the new Mexicano range first, while the Blippar piñata game enables us to engage with pizza lovers directly off our menus and encourage them to download our app.”