Tesco has appointed digital agency Zone to help overhaul the brand’s social media presence, starting by launching an integrated custom channel on YouTube.
The account, which will be led by group account director Liza Wostmann, will include working on a number of initiatives across Tesco’s UK business.
Wostmann said: “As brands become media owners, Zone's creative and editorial offering places us in a unique position to help clients like Tesco be constantly relevant, interesting and entertaining.”
Jon Davie, managing director of Zone, added: “Tesco is a brand with phenomenal reach in both the physical and digital worlds. The organisation is full of fantastic stories, and we can’t wait to start crafting and sharing those stories across social platforms.”