The Mill and Mother have teamed up to create the new Powerade Official Sponsorship idents for UEFA European Championships 2012.
The creative team at Mother joined forces with The Mill’s director PK to create the films which feature UK freestyler Paul Klein performing his signature skills but with a transparent football filled with Powerade.
The ads, shot in a darkly lit abstract environment, were lit by Richard Stewart brought to life using 3D technology by Andy Nicholas and his team at The Mill.
Head of Content at The Mill, Alex Webster, commented, “PK's insight in to brand communication through visual imagery and the collaborative approach the Mother guys took to the process made for a great experience for everyone involved. We're very happy with the results."