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Isobar Nowlab launches to harness the potential of new technology

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By The Drum Team, Editorial

June 21, 2012 | 1 min read

Isobar Nowlab, a division of glue Isobar, has launched in the UK with the aim of creating innovative work for clients and harnessing the potential of new technology.

Nowlab will extend to other Isobar UK divisions including Isobar Mobile and Isobar Social.

Dom O’Brien, head of innovation at glue Isobar, said: “Isobar Nowlab is an initiative designed to accelerate understanding and explore how technology can be harnessed to connect people and brands in new ways.

“Nowlab isn’t about technological stargazing, it’s about exploring and acting on what’s possible today.”

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