In the wake of the Online Media Awards this issue of The Drum publishes the awards results with comments on the winners from the judges, along with a case study of Grand Prix award winner, The Guardian, delving into all aspects that have made it particularly successful online this year. In a special feature we also ask how social media is changing journalism, analysing three winning case studies from the Online Media Awards which demonstrate the impact of social media on journalism.
With a Manchester Focus, this issue also looks at how the city is thriving with a feature from Weber Shandwick managing director, Jo Leah. The Drum also speaks to some of the most influential people on the Manchester creative scene in a Q&A feature which looks at what’s happening in the city.
Also in this issue:
- The Drum catches up with chief information officer at the New York Times, Marc Frons, to discuss the paper’s digital plans.
- Noel Young, chairman of the Online Media Awards judging panel, looks at the future of free news, asking whether readers should pay for online journalism.
- We roundup some of the latest creative work, including a humorous Eurostar campaign from French ad agency Leg, the collaboration between Mash Creative and The Design Museum and the latest packaging design concept for Ikea from Stockholm Design Lab.
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