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Dog Digital announce the launch of starcount - the world’s first entertainment chart

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By Jennifer Faull, Deputy Editor

June 21, 2012 | 2 min read

Advertising agency, Dog Digital, has announced the launch of starcount.com, a new multiplatform digital entertainment site. The site aggregates public information from the top 11 social network sites to chart thousands of personalities, allowing fans to compare stars across all genres, including sport, music, film, TV and fashion, as well as discover new trends and emerging acts in social entertainment.

The design and build of starcount.com was undertaken by Dog Digital, particularly as a result of the agency’s previous social media experience. Pulling together all of Dog’s expertise in social sharing, integration, API use, engagement and content, starcount.com allows fans to connect with their chosen network and customise the entertainment charts by region and genre.

Following the successful launch, Dog Digital is continuing to develop the site and social campaigns and, with a long list of new features to come, Dog have opened an office in Singapore, starcount’s base country.

Gerry McCusker, founder and managing director of Dog Digital, has commented: “With such a massive global reach, starcount is a hugely exciting project to be involved in. The challenge for the agency was to knit together a technical solution for the complex integration of 11 social media platforms, but still appeal to markets where cultures, languages and trends are so diverse. With the site now launched and experiencing huge visitor numbers, it is a challenge I believe we have fully met.”

Drew Thomson, joint CEO for All The Worlds Entertainment – parent company of starcount – also commented on Dog Digital’s involvement: “We at starcount are really proud of the digital work done by our strategic partner Dog Digital. They have been working with us for many months building our site and they have demonstrated a world class understanding of all aspects of the social and digital spectrum. We are excited about continuing to work with them out of both their Singapore and Glasgow offices.”

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Established in 1996, Dog is an independent agency with a growing team of 80+ staff across offices in Glasgow,...

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