Ad platform smartclip signs deal with PlayJam
Multi-screen video and brand advertising platform smartclip has signed a deal with TV games platform PlayJam.
Under the agreement, smartclip will work with PlayJam as its preferred advertising partner in key Western European territories, to sell video ads across its Connected TV games network.
Shirlene Chandrapal, vice president of connected TV at smartclip, said: “The Smart TV gaming market is just getting started, but 2012 is likely to be a dynamic year. We are delighted to work with PlayJam and we believe that the addition of fun and social PlayJam games are going to be a big hit for clients to enhance their online campaigns.”