Optimising mobile: tips and insights for mobile optimisation
Ryan Sackett, consultant at Precedent, writes on the concepts presented in Precedent’s latest industry whitepaper, Optimising Mobile, providing a glimpse at the various approaches, from mobi sites and responsive solutions to framework apps and native apps.
In the past year, mobile has developed at a pace, with devices becoming more sophisticated and tablets becoming mainstream. The stabilising effect of increased capability across the market has seen businesses exploring their use of the channel as a means to deliver services and engage with consumers in new and innovative ways.
Mobile optimisation was recently viewed as something that needed consideration, but the message has changed: mobile should be integrated with other channels as well as being optimised in its own right.
In this article, Ryan Sackett, with contributions from Mark Baillie and Jamie Lemon, also of Precedent, takes a look at the what, why and how when it comes to optimising mobile.
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