Speaking to The Drum from Cannes, Ivan Pollard, VP of global connections for The Coca-Cola Company, discusses Coke's plans for an Olympic themed live TV programme, the brand's use of mobile and how Coca-Cola uses the abundance of data that is available to it.
Cannes Lions: Coca-Cola's Ivan Pollard discusses Coke's upcoming Olympic TV show Beat TV
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
Latest Advertising jobs in UK
- Storage & Data Design Architect South East - England
- Monitoring Developer/Web Developer South East - England
- Web Content / SEO Manager Yorkshire & The Humber - England
- C# Web Developer South East - England
Most Popular
Directory Latest
Try The Drum free
Your free trial gets you:
- Two copies of The Drum magazine
- One month unlimited access to online subscriber content
- Access to reports, research and case studies
Write Your Comment